Kreativitum Swedish DesignersKreativitum

Meet Kreativitum – run by two very creative interior designers from Sweden – Linn Johansson & Karolina Gullberg. Linn & Karolina – what a team they are! They come from a small town called Staffanstorp in Southern Sweden, they are sisters-in-law and they both studied Interior Design in Copenhagen. Furthermore, they both had their first baby last year – two lovely girls who were born only three months apart!

Linn and Karolina started Kreativitum in May 2014 while they were both studying Interior Design in Copenhagen. “We wanted to do something creative outside the studies, and then the poster idea came up. The funny thing is that the first draft of the “Berlin Underground” – a poster inspired by the Berlin Subway system –  was drawn on a piece of paper on Linn’s kitchen floor and the actual poster we sell today is the exact copy of that original drawing. Little did we know – just a year later we were one of the biggest poster companies in Sweden.” What sets them apart from other poster companies in Sweden is the fact that they don’t only stick to one style and design – their posters are great for any home as they range from subway inspired graphics from cities around the world to wonderful quotes, calendars and kids’ posters.

Naturally, as Linn and Karolina both have their little girls at home now, they both say their favourite designs at the moment are their series of kids’ posters. When we asked them what is the best part about running their own business, they both said it is the creativeness of it all – seeing an idea turn into a poster that is then admired by hundreds of people across their home country and the rest of the Europe too.

As children, Linn and Karolina were both active and athletic – Linn played handball and Karolina played football and even though they now describe themselves as a true belieber (Linn) and a nutrition and environment enthusiast (Karolina), we here at Nordlife believe they must still have some of that kid-like playfulness left in them – just look at their kids’ posters! 

Besides running Kreativitum and raising their little ones, they also have another business together – a party hire entreprise that specialises mostly in weddings. Seems like these two are doing it all – and doing it well. According to the girls what makes it all work is the perfect balance they have – Karolina being the pragmatic one and Linn the creative daydreamer.

One thing is for sure, these two creative souls absolutely love what they do and we can’t wait to stock up on more of their creations in the near future.

Made of Sustainable Silk Paper

Silk paper is known as one of the eco-papers – it is made from natural fibres derived from sustainable resources. The silk fibres are bound together to create a lustrous paper for artwork where that little extra strength is required. 

Wonderful Watercolours

One of the biggest trends this year is definitely the watercolour look – this makes these lovely posters the perfect solution for kids’ bedrooms as it brings that extra level of playfulness and is trendy at the same time. Win-win!


Pretty Things by Kreativitum