Elodie Details is a Swedish design brand founded in Stockholm in 2005 by Linda Sätterström, shortly after her daughter Elodie was born. The premise was to turn everyday baby products into high-quality fashion accessories through a unique combination of utility, design and durability.
Babies and toddlers are not exactly the most careful consumer groups out there. Things are often tested to the limit of their capacity. Bad stitching will inevitably get pulled apart. So, creating quality products is pretty much necessary if you want to be successful in this business. But quality is also extremely important for reaching sustainability. Any product that gets replaced due to it breaking has immediately doubled its environmental impact. Any product that finds a second owner has cut its environmental impact in half.
Elodie Details is committed to high quality. Since they develop most of their products from scratch, they can control every aspect of it, rather than relying on readymade components.
They almost never place a repeat order on a product without making some slight adjustment in the way it is produced. It can be anything from adding more seam allowance or using a thicker sewing thread, to adjustments in packaging that reduce the wear and tear in transport.
Elodie Details is passionate about materials. Both from a consumer perspective with a focus on high functionality, but also as a way of making the fast-paced industry more sustainable. Being conscious of the choices made and working consistently to find more sustainable options is very important to them. For this reason, they always try to find partners that can trace it’s production as far as possible, and that uses one or more of the many international standards available.
Supporting the global cause for a sustainable fashion industry is an important part of the buying decision for many people. Elodie Details is committed to making that decision easier. Whether it’s through sponsoring global initiatives on the production side or extending the lifecycle of every product to its maximum.
Elodie Details as a company was founded on a DIY-project (the pacifier clip) and has always kept that spirit close to heart. That’s why upcycling has become such a favourite aspect of their sustainability efforts. It is their way of supporting consumers to buy less.
The conventional and long-established approach to sustainability work within the fashion and retail industry has to do with production methods. Where you produce, how you handle logistics and the raw materials you choose are all important aspects. In Scandinavia, there are many companies that have come a long way and challenge each other to constantly improve. Elodie Details have joined the action-learning network ”The Swedish Textile Initiative for Climate Action” to make sure that they remain among those at the forefront in working to transform the business.