Story of Nordlife

Nordlife is an online retailer that specialises in Nordic homewares, bedding, clothing and accessories for the Australian way of life.

Nordlife is not only Nordic-inspired, but all of our products actually come from one of the five countries we represent – Norway, Sweden, Denmark, Finland and Estonia. Why Estonia? Because, we’re from Estonia and clearly you have to root for your home team!

So who are weWe are Jane and Elina, two girls from the tiny country by the Baltic Sea who just, as fate would have it, happened to reconnect on the wonderful island of Tasmania.

Although we now live in Australia, we both still admire the clean lines and functional designs that are synonymous with Nordic craftsmanship. It wasn’t until we began sourcing decor for our own homes that inspiration struck and Nordlife was born. 

But Nordlife isn’t just another online retailer. That’s a big part of it, sure, but we also want to be a hub for all things Nordic and Scandinavian – the culture, customs, traditions, history and the way of life. That’s why we have created our blog – to share all of this with you. 

As a region famed by its envied work-life balance, we want to bring you the most inspirational stories from both inspiring Aussies and Scandis – whether it’s stories about talented mumpreneurs or Scandinavian traditions – lots of Nordic-inspired DIY projects you can try around the house, as well as some good old entertainment.

We hope you enjoy living the Nordlife, and please feel free to get in touch with us if you have any queries or suggestions.

Elina & Jane